A firming daytime facial cream for normal, dry and very dry mature skin. Contains natural firming agents compounded with the finest, most effective moisturizing ingredients. Assures all-day protection against the elements, firming while it moisturizes. Wonderful even for the most sensitive and delicate skin. Provides an unseen protective veil on the skin that allows makeup to go on smooth and even. A rich, creamy and very concentrated cream for mature skin. Not messy or greasy, absorbs almost instantly . Recommended for daytime use for women over 35.

One of Dr. I. Daniel Shorell’s original formulations brought to you by his daughter Irma Shorell.